O Varejo vive uma das maiores transformações de sua história. O avanço acelerado do comércio digital, a mudança no comportamento do consumidor e a ascensão dos marketplaces e das plataformas globais estão redesenhando a forma de comprar, vender e relacionar-se com o cliente.
O ponto físico não desapareceu, mas perdeu a exclusividade. Como consequência, mais do que produto, a loja precisa oferecer conveniência, experiência, confiança, relacionamento e integração com o mundo digital.
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